I-Dema Dimbaya ngumbutho ongajonganga kwenza nzuzo ophuhliswe ngamaxabiso asisiseko abonakaliswe ngoncedo lwasekhaya nakwamanye amazwe, egxile kukungaguquguquki kunye nokuzibophelela. Umsebenzi weDema Dimbaya kukuzinzisa ubomi babo bachaphazeleke kwindalo okanye ngeziganeko eziyintlekele ezenziwe ngabantu ngelixa bezama ukuphucula ubomi babo bakwiindawo ezisaphuhlayo kunye nezikhundla zoqoqosho ezisezantsi. Ukuphakanyiswa kobuntu ngeenzame zoncedo kubandakanya, kodwa kungaphelelanga apho, kwiiprojekthi eziqhubekayo ezibotshelelwe kwiinkedama zamazwe aphesheya, ezempilo yabasetyhini, inkxaso kwezemfundo, ukufikelela kwizibonelelo zonyango, kunye nesondlo kunye neenkqubo zamanzi acocekileyo.

Ekuqaleni ichongwe njengeBlack Starr, phakathi kuka-2016 ukuya ku-2019, uDema Dimbaya waqukumbela ukuphinda akwenze kwakhona kwi-2020 phantsi kwe-moniker ehlaziyiweyo kodwa umsebenzi wethu awuzange uthathe ikhefu. Sibe negalelo ngempumelelo kwimimandla yezizwe ngezizwe yaseTanzania, eMzantsi Afrika, eHaiti, eBahamas, ePuerto Rico, eTexas naseMichigan.

"I-Dema" ibonakalisa "ukubonelela ngenkxaso" ngelixa "iDimbaya" iguqulela "usapho", ibekwe kunye babonisa "ukubonelela ngenkxaso kusapho", indibaniselwano yamagama amabini kwiqela lesizwe saseMandinka entshona Afrika. I-logo " Boa Me Na Me Mmoa Wo ", luphawu lweAdinkra olumele intsebenziswano kunye nokuxhomekeka okuthetha ukuba "ndincede undivumele ndikuncede."